This is an R Markdown presentation. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com.
Key Findings | Performance Publisher
Key Findings | Bookings per Publisher
Key Findings | Transaction Costs per Publisher
# Part 1: Motivation
Problem Statement
High Costs per click with SEM (Search Engine Marketing)
Airline industry a Competitive market with Low margins